Learning
Training in web development. Motion, interaction, and the crossover with design.
Overview
insper-U is a community started by young people. It shares positive messages, ideas, and stories on social media. The goal is to help other young people get through hard moments.
A lot of young people deal with stress, low self-esteem, and overthinking. The pressure comes from school, family, social media, and comparing themselves to others. Some people handle it. Some don't have the tools or the support yet. insper-U gives them small, regular reminders that there is a way through.
Concept
The two ideas the identity is built on, and the one rule that runs through every piece.
Yin and Yang
The identity uses only black and white, taken from the Yin and Yang idea. Black is the hard times. White is hope. Two colours, one meaning, nothing to decode.
Light in the dark
Every piece starts on a black background. White text and shapes sit on top of it, like light breaking through. That one rule runs through the logo, the posters, and everything else.
Logo
The wordmark is set in Josefin Sans. Lowercase, with a capital U at the end — insper-U reads as "inspire you." For small spaces like profile pictures, there's a short i-U mark in a circle.
Typography
Josefin Sans by Santiago Orozco is the only typeface. Its geometric, slightly vintage letterforms feel friendly rather than corporate, and they stay clear set large in white on black. One family across the wordmark, posters, and social keeps every piece speaking in the same voice.
Josefin Sans
Bold, SemiBold, Regular
Wordmark
Josefin Sans SemiBold
Poster headline
Josefin Sans Bold
Supporting line
Josefin Sans Regular
URL & tag
Josefin Sans Regular
Social media
The community lives on Instagram and Twitter, so the brand had to work at the size of a thumbnail. The i-U mark holds up as an avatar, and the black posts stand out in a busy feed.
Applications
Tees, caps, mugs, bags, business cards, and notebooks. Same rule everywhere: black base, white type. Nothing extra.
