Learning
Training in web development. Motion, interaction, and the crossover with design.
Overview
Le Capitaine D'a Bord is a heritage clothing boutique in Québec's Petit-Champlain district, carrying premium brands like Paul & Shark, Armor-Lux and Meyer. At a digital agency, I handled the project end-to-end, from art direction and website design through to development.
The whole process ran in French, from client documents to the storefront itself.
The challenge & what I did
The boutique wanted to upgrade its online store to a more modern, masculine look while keeping its heritage character.
Art direction
Set the overall visual style, tone and structure of the store
Theme direction
Picked a premium Shopify theme and shaped it to fit the brand
Layout & Typography
Laid out the homepage, collection and product pages, and set the type system from headlines to body text
Development
Built and customized the storefront in Shopify
